One of the most important aspects of branding for a company is consistency, especially when dealing with an array of printed materials. Create a Consistent Format for Suppliers to Follow Many companies will create spec sheets for their official company designs and logos detailing height, width, spacing, etc. This standardized design across all platforms helps…
Designing artwork for print can be challenging in some respects as it is important to know the capabilities and limitations of printing machinery. The following tips and recommendations can be used when setting up an art file or logo. Maintain a Base Design Always keep your native design files on hand and in a safe…
Perhaps the simplest yet most important aspect of a quality label is the material used in producing it. This is an aspect of printing that is both easily overlooked, but also difficult to track by the end user. With material being perhaps the largest expense of a typical label order, a company will naturally utilize…